Wendy’s New Approach

April 15th, 2011 | No Comments »

Mega Wendy | Advertising

As I was walking down a street San José, Costa Rica, I noticed a new advertising approach to celebrate the remodeling of this Wendy’s restaurant. I will refer to it as the “Mega-Wendy” campaign. I am getting a mixed message here with the recent healthy food/healthy lifestyle trend throughout the fast food industry in the United States. Will “Mega-Wendy” prove to be beneficial for the Latin America market?

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