Project: Website, Email, Social Media Campaign | Client: Luz en el Cielo
Description: Luz en el Cielo is an exotic eco-hostel in Montezuma, Costa Rica. This start-up hostel is in a remote location on the Nicoya Peninsula and is disconnected from the noise of the modern world. Although Luz is far from any major city, there is a strong competition for real estate and travel accommodations in this tiny town. Therefore, they needed a cutting edge online brand that would help them stand out of the crowd.
This website drives to the heart of their demographic and takes full advantage of the internet age. The web is overtaking travel books as a leading source of information for travelers and it’s important to be able to reach them. All people need is an internet connection and Luz can be found from anywhere in the world. Luz en el Cielo is now communicating in real time with blog technology built into their website and the integration of Facebook and Twitter to build their presence in the social media world.
The Luz web launch email campaign is shown below.
A customized Twitter page was also a part of the online branding of Luz.