advertising | Posts

Can You Feel The Madness?

April 26th, 2011 | No Comments »

Online Marketing | Madness

Project: Online Advertising Banners

Description: It was a dream to be able to design something for my favorite college sport, Basketball; especially for the big showdown in Houston. The original Houston logo was a little flat this year, so I thought giving the logo the illusion that it was floating in space would jazz things up a bit. With Houston being the command center for NASA, this concept fit nicely. I added the astronaut holding the championship trophy to connect the ideas of NASA and Basketball. In the end, this banner proved effective and this year’s tournament was just as mad as it was out of this world. (more…)

Design Element

Wendy’s New Approach

April 15th, 2011 | No Comments »

Mega Wendy | Advertising

As I was walking down a street San José, Costa Rica, I noticed a new advertising approach to celebrate the remodeling of this Wendy’s restaurant. I will refer to it as the “Mega-Wendy” campaign. I am getting a mixed message here with the recent healthy food/healthy lifestyle trend throughout the fast food industry in the United States. Will “Mega-Wendy” prove to be beneficial for the Latin America market?

Design Element

Online Sports Banners

January 31st, 2011 | No Comments »

Online Advertising

Description: A sports information site hired me to create a series of online banners and bring more visual interest to their homepage. The banners resulted in an increased flow of traffic to the website, an increase in business and raised awareness of the company in general. (more…)

Design Element
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