Project: Logo Design | Client: Auto Boutique Solutions
Description: How do you make a logo look fast? Well I had the opportunity to do just that with the “What Fast Looks Like” logo for Auto Boutique Solutions. I was approached by ABS and asked if I could come up with a logo that could be applied to all things fast. This could be motorcycles, automobiles, airplanes, etc. Through many sketches, type explorations and color theory models I came up with a solution to their problem. The WFLL logo reflects the machinery and high technology that propels many of today’s high speed devices.
I’ve given a few examples of the sketch process and explorations that determined the final result.
After researching various fonts that contain the qualities ABS was looking for, I began experimenting with how I could alter them to enrich the end result.
The next step was to bring these sketches to life digitally. Below are a few examples with a some color exploration.
Color is a very important piece of the project. It has to work cohesively with the typography and imagery to be successful. I researched colors that convey speed and movement, turning them into various color palette expressions. One example is below.
We decided to use the WFLL abbreviation logo as the one to represent “What Fast Looks Like” and ABS. It catches your eye at first glance and is a symbol that will be well known in the world of racing and speed. Please feel free to leave your comments below. I would love to hear what you think.
Tags: Design, fast, graphic design, logo, logo design, logodesign, racing, speed
Nice job and very interesting post Ryan! You are so thoughtful with your work.
I love the car one! It’s cool to see your sketches and your process. Awesome work Ryan!
Thank you Melissa and Heather!
Ryan,
I will be sending you a sample cap next week with the “WFLL” logo on it. We are moving forward with creating artwork to go with the logo and have had some positive reviews. Today I got a phone call from a person I know who works for a company that sells over $100 million a year in cell phone accessories and his job is to move their products into car dealers and auto related business. They are looking to expand beyond cell phones now. He shared the logo and product ideas we have in the works with the owner of the company who now wants to explore becoming a distributor for the products we come up with. I know it is way too early to get excited, but the shear fact that someone sees opportuity with your design is a tribute to your skills. I will keep you posted as things develope and look for a package next week! Doug