Project: Logo Design | Client: Auto Boutique Solutions
Description: How do you make a logo look fast? Well I had the opportunity to do just that with the “What Fast Looks Like” logo for Auto Boutique Solutions. I was approached by ABS and asked if I could come up with a logo that could be applied to all things fast. This could be motorcycles, automobiles, airplanes, etc. Through many sketches, type explorations and color theory models I came up with a solution to their problem. The WFLL logo reflects the machinery and high technology that propels many of today’s high speed devices.
I’ve given a few examples of the sketch process and explorations that determined the final result.
After researching various fonts that contain the qualities ABS was looking for, I began experimenting with how I could alter them to enrich the end result.
The next step was to bring these sketches to life digitally. Below are a few examples with a some color exploration.
Color is a very important piece of the project. It has to work cohesively with the typography and imagery to be successful. I researched colors that convey speed and movement, turning them into various color palette expressions. One example is below.
We decided to use the WFLL abbreviation logo as the one to represent “What Fast Looks Like” and ABS. It catches your eye at first glance and is a symbol that will be well known in the world of racing and speed. Please feel free to leave your comments below. I would love to hear what you think.